What will be the trends and the main focus of UX business strategies for the next year
In 2025, businesses will have to quickly adapt their strategies to new consumer realities. According to a Kantar study, Ukrainians are spending less and less time online, 54% have already reduced their viewing of advertisements, and 33% have started looking for information about brands less often. This requires companies to change their focus: more focus on optimizing the user experience to effectively use existing traffic and retain customers.
So what do online businesses need to consider when budgeting for 2025 to stay competitive?
Context and statistics
As Oleksandr Yampolsky from Deloitte points out, in 2024 Ukrainians will continue to save and carefully control their expenses. 38% of the budget goes to food, 28% to mandatory payments and rent, and only 8% goes to clothes and shoes. Savings account for 4% of the budget, and spending on donations and charity accounts for 3%, exceeding leisure spending (2%).
UX strategy 2025: trends and main focus
The dynamics of user behavior confirm that the competition for customer attention is getting tougher and that businesses should shift their focus to customer retention instead of traffic growth, as repeat customers bring three times more profit than new ones.
That is why in 2025, the digital market will focus on optimizing the user experience (UX), turning UX design into a strategic business tool.
Personalization through AI will help businesses tailor content to each user to increase customer loyalty. Inclusive design will become a must for companies looking to reach a wider audience or expand internationally. Minimalism and service design will reduce the cognitive load, speeding up the decision-making process by customers, making the interface more convenient and functional.
At the same time, optimizing interfaces based on analytics is becoming key to predicting future customer needs and increasing competitive advantage. This helps create more intuitive and efficient user journeys to purchase.
Special attention should be paid to conversion optimization (CRO), which allows you to shorten the customer’s path to purchase and increase the engagement and efficiency of the site. Given the decrease in attention to advertising and the increase in the cost of attracting new customers, CRO is becoming an important component of the strategy. However, according to Turum-burum data, only 43.6% of Ukrainian companies allocate a budget for CRO, and 54% consider the lack of investment in this area to be a problem.
